PRINT DESIGN
Astrobrights Neenah Paper Promo
OBJECTIVE
Promo featuring 6 colors from Neenah Paper's sub-brand, Astrobrights
Neenah Paper is a market leader in the creation and manufacturing of specialty papers for premium writing, text, cover, digital, packaging, and label applications. The objective is to create a paper promo for Astrobrights™, a sub-brand of Neenah Paper by choosing 6 colors to feature. The goal is to describe each paper, as well as to inform the audience what the features are of each paper.
PROCESS
Sketches
Horizontal cards are a good way to showcase the paper, as it is compact and smaller, cutting printing costs significantly. Each card is made from Astrobrights paper, featuring each of the 6 colors. The content designed on the paper is meant to show printing outcomes when Astrobrights papers are used. The colors are mainly shades of reds and purples, making it perfect for Valentine's Day.
3.5 IN
2.5 IN
PROCESS
Design
Each card is a Neenah paper color, and the designs are created to demonstrate how printed content will look on top of the papers. The cards are numbered from 1 to 6 for organizing purposes. Aside from the Valentine's themed paper cards, there are also cards containing all relevant paper information such as the size and basis.
re-entry
RED
RGB: 245, 51, 63
CMYK: 0, 79, 74, 4
HEX: #F5333F
planetary
PURPLE
RGB: 179, 106, 148
CMYK: 0, 41, 17, 30
HEX: #B36A94
plasma
PINK
RGB: 251, 83, 115
CMYK: 0, 67, 52, 2
HEX: #FB5373
pulsar
PINK
RGB: 250, 117, 152
CMYK: 0, 53, 59, 2
HEX: #FA7598
outrageous
ORCHID
RGB: 233, 107, 176
CMYK: 0, 54, 24, 9
HEX: #E96BB0
fireball
FUSCHIA
RGB: 244, 81, 151
CMYK: 0, 67, 38, 4
HEX: #F45197
Futura Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Futura Heavy
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Motion
Using the print designs I created, I made an 18-second long motion video promoting and teasing the product. I decided to make it dynamic by using fast and snappy transitions.
