Razer Kraken Kitty
Branding
Razer is an electronic company that specializes on gaming peripherals and hardware. Their famous tagline "For Gamers. By Gamers", caters to those who harbor a gaming lifestyle. Their iconic headphone, Kraken Kitty, doesn't get enough advertising and marketing compared to their other line. My goal is to create materials to help promote the product. After all, it is so cute, and it targets gamer women, which I strongly resonate with!
Small Title
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Small Title
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LOGO PROCESS
Redesigning the logo
Before anything else, I made sure to redesign their original logo because it is very dated. Razer's original logo features the neon green three-headed snake in a triskelion shape, but the way they went about it just seemed too busy. When scaled down, you can hardly tell what it is. It made more sense to me to simplify it so that when scaled down, the logo would still be legible. I kept the iconic neon green for colored applications of the logo while also making it simplified and modern.
Always in triangular formation
Logotype is always horizontal
LOGO APPLICATION
Old Vs. New Razer
OLD LOGO
NEW LOGO
BRAND APPLICATION
Razer Kraken Kitty Deliverables
Since Kraken Kitty is such an iconic Razer product specifically catered to their female audience but it only has 1 color (Pink), it will be cool to see it in other colors, and that's where my rebranding comes in. I made it so that Kraken Kitty can be seen in other colors such as purple, blue, etc. while still maintaining the original, sleek design of the product itself. I utilized different channels such as traditional for the packaging, social media for the posts, web for the newsletters and email, and motion.
